Potassium sulfate also known as sulfate of potash or SOP is a premium fertilizer created at Great Salt Lake by Compass Minerals. Using an environmentally friendly solar evaporation process they've been providing SOP to growers of specialty crops like fruits, vegetables, tree nuts, potatoes and more for over 40 years.
In 2014, we repositioned SOP by giving it a new name and a brand that reflected the quality it delivers. Protassium+ is premium sulfate of potash that is used by growers who understand that high quality inputs yield high quality crops. The campaign honored these growers with the statement "Because you believe in bringing more to the table."
In addition to a new logo, website and collateral, the campaign was featured in digital and traditional media, at tradeshows and on social media. At the 2014 Region 2 Best of NAMA Awards show, first place honors were received for print advertising (spreads, series and spreads, single) as well as a merit award (single page).
The First Federal Bank of Kansas City brand reintroduction is in the works. They truly are an amazing bank with a noble purpose.
We are proud to be with them on this journey. The two videos we produced for them cut to the core of who they are and why what they do matters.
When GEHA, the largest provider of health insurance for federal employees, decided to expand into financial services, they looked to our team’s experience to make the GEHA Total brand come to life.
The result was a campaign and go-to-market plan that helped customer take control of their financial health.
The central them, “Life. You got this.” set the tone for our communications, and helped turn the boring/daunting world of insurance into something that was approachable and commendable.
An ebook and video for each product - life insurance, short-term income protection and accident expense protection - helped break down the complex products into simple to digest topics.
All campaign elements guided customers to a fun/engaging online experience that helped customers determine their financial health needs and purchase the products online.
Great Salt Lake Minerals / Compass Minerals is North America's largest product of Sulfate of Potash (SOP) - the premier source of potassium for specialty crops like almonds, potatoes and alfalfa. This campaign helped growers and crop consultants in each of those markets realize the advantages that Sulfate of Potash provided their crops.
Two page and single page advertising pointed our audience to an app that helped calculate how much potassium was needed to replenish the nutrient that was removed in the previous years crop.
Direct mail and email encouraged targeted growers, crop consultants and retailers to visit our booth at trade shows. An iPad Mini give away significantly increased traffic to our websites and booths.
At the 2013 Region 2 National Agri-Marketers Association (NAMA) Awards show, the campaign received first place as a regional multimedia campaign, and was also selected as best of show for advertising.
The Alfalfa, Potato, and Alfalfa spread ads took first in the category of spread advertising series. And the Almond Spread Ad received a merit award.
When it comes to potassium fertilizers for specialty crops, Sulfate of Potash (SOP) is unquestionably the premium source. But the challenge is communicating this value to growers in a concise, compelling way.
This series of videos from Compass Minerals did just that – explaining the difference between potassium sources, and positioning Protassium+ as the best choice for growers who want to improve performance and yield.
One of the biggest challenges County Commissioners face is ensuring safe driving conditions on their gravel roads in an environment where budgets are getting tighter and tighter.
The Gravel Roads Academy is an initiative launched to help educate this audience about proper gravel roads maintenance practices while also explaining how road stabilization products like DustGard play a key role in this effort.
Our role was to establish a brand for the GRA that emphasized the importance of this knowledge, capture the attention of road maintenance decision makers and provide a platform for selling DustGard.
Over the course of three summers, the Gravel Roads Academy has reached nearly 5,000 road maintenance professionals and become a great asset in the promotion of DustGard.
Chiefs fans are among the most passionate fans in all of sports. So when Metcalf Bank became the official bank of the Chiefs, we helped them capture that spirit in their promotion of Chiefs Checking.
The campaign glorified the newly designed check card and positioned it as a badge of honor. True fans had to have the card. Billboards canvassed the metro area while print and online advertising drove traffic to ChiefsChecking.com.
Getting the most out of every acre is the primary focus of most wheat, corn and sorghum farmers throughout the midwest. But with so many inputs to manage, chloride (a micronutrient) is considered a low priority input.
With this being the case, we built the Chlori-Mag brand to reinforce the potential yield that farmers might be missing out on if they don't correct a deficiency.
In addition to the development of a new logo, fully responsive website and sales collateral, a digital sales app that featured an ROI calculator was developed to create an eye-opening sales engagement.
When it comes to deicing products, most contractors want one thing – performance. With this central focus, we rebranded the entire commercial line of packaged deicing products for Compass Minerals.
Realizing there was significant brand equity in their best-selling product, IceAway, we recommended it become the over-arching name that unified the entire line. This allowed the higher performing products in the line like IceAway Turbo and IceAway Turbo Plus to leverage this equity while emphasizing their unique attributes.
As a result, the IceAway line is quickly becoming known as a go-to brand for top-tier deicing contractors.
Thawrox is a treated salt with a coating that makes it stick to roads better than normal rock salt. The result is less salt bouncing and scattering off the road and increased savings for deicing budgets.
When local CAT dealer, Dean Machinery, sought to reinvigorate their brand in the marketplace, we helped them develop an identity that began at the core of who they are.
The Dean Machine campaign began with an internal campaign that reinforced their core values in a way that resonated with this group and translated to a better customer experience.
