Getting the most out of every acre is the primary focus of most wheat, corn and sorghum farmers throughout the midwest. But with so many inputs to manage, chloride (a micronutrient) is considered a low priority input.
With this being the case, we built the Chlori-Mag brand to reinforce the potential yield that farmers might be missing out on if they don't correct a deficiency.
In addition to the development of a new logo, fully responsive website and sales collateral, a digital sales app that featured an ROI calculator was developed to create an eye-opening sales engagement.