When GEHA, the largest provider of health insurance for federal employees, decided to expand into financial services, they looked to our team’s experience to make the GEHA Total brand come to life.
The result was a campaign and go-to-market plan that helped customer take control of their financial health.
The central them, “Life. You got this.” set the tone for our communications, and helped turn the boring/daunting world of insurance into something that was approachable and commendable.
An ebook and video for each product - life insurance, short-term income protection and accident expense protection - helped break down the complex products into simple to digest topics.
All campaign elements guided customers to a fun/engaging online experience that helped customers determine their financial health needs and purchase the products online.