One of the biggest challenges County Commissioners face is ensuring safe driving conditions on their gravel roads in an environment where budgets are getting tighter and tighter.
The Gravel Roads Academy is an initiative launched to help educate this audience about proper gravel roads maintenance practices while also explaining how road stabilization products like DustGard play a key role in this effort.
Our role was to establish a brand for the GRA that emphasized the importance of this knowledge, capture the attention of road maintenance decision makers and provide a platform for selling DustGard.
Over the course of three summers, the Gravel Roads Academy has reached nearly 5,000 road maintenance professionals and become a great asset in the promotion of DustGard.